Your Summary is an opportunity to provide a 50,000 foot view into your career and studies to date. That’s where the Summary section comes in. Now it’s time to encourage viewers of your profile to learn about you in more detail. Try posting an action shot, emphasizing for the viewer what you’re good at–for instance: Turn your shoulders the straight-on post yells “mugshot.” Lots of folks, especially women, do this in photos to look more friendly, but it ends up making you look unassertive instead. Here are three tips to remember:ĭon’t tilt your head. The next step to making yourself memorable to get a good photo on your profile. 3: Make yourself approachable with a photo Well-written headlines are also key to making you more findable online–important for those of us who need to disambiguation from similarly-named researchers beyond ORCID. So what does that look like? Taking the keywords from (1) and value proposition from (3) above, we can create a Headline that reads, “Computer scientist with a passion for undergraduate education and experience in conceptual modelling and research management.” Cool, huh? Use a tried and true formula to writing your headline: 3 keywords + 1 value proposition = Headline success, according to career coach Diana YK Chan. (I.e., “Computer scientist with a passion for undergraduate education.”) Those with less experience like recent graduates can supplement this section by showing their passion for a topic. Show your expert status: What makes you the chemical engineer/genomics researcher/neuroscientist? Do you put in the most hours, score the biggest grants, or get the best instructor evaluations from students? This is your value proposition–what makes you great. □ ) Barbara K., who works in biotech, has a great Headline that follows this rule: “Microbiologist with R & D experience.” Your headline should do the same.īe succinct: Never use two words when one will do. Right away, the viewer knows what Arianna is an expert at. For instance, check out Arianna C’s Headline: “Conceptual Modelling, Facilitation, Research Management, Research Networking and Matching”. Spend a few minutes searching for others in your field, and borrowing from keywords found in their profiles and Headlines. Here are some keys to writing a great LinkedIn headline:ĭescribe yourself with the right words: Brainstorm a few keywords that are relevant to the field you’re targeting. They call this your “Headline,” and just like a newspaper headline, it’s meant to stimulate enough interest to make the reader want more. LinkedIn includes a short text blurb next to each person’s name in search results. 2: Make your Headline into an ‘elevator pitch’ Next, double-check your settings by signing out of LinkedIn completely and searching for yourself on both LinkedIn and Google.Īre you findable now? Great, let’s move on. But don’t worry if you haven’t got the right content in place yet we’ll fix that soon. What might others want to see? Your past experience, summary, and education, for starters also include your best awards, patents, and publications. Your first job is to check your “public profile” settings (go to Privacy & Settings > Edit your public profile) to make sure people can see what you want them to. What good is a killer LinkedIn profile if no one can find it, or if your profile is so locked down they can only see your name? 1: Bust down barriers to finding your profile Today, we’ll help you supercharge your profile then in our next post, we’ll show you how to leverage that profile to built a powerful professional network. We’re going to fix that by giving you seven easy hacks to turn LinkedIn into a powerful tool for scholarly visibility and networking. So most scientists’ profiles are dull and lack focus on their most important accomplishments, and their networking attempts are limited to “friending” co-workers. The problem is that LinkedIn is built for businesspeople, not scientists it’s tough to translate the traditional scholarly CV into the business-friendly format imposed by LinkedIn. Well, we’ve got some bad news for you: your LinkedIn profile probably isn’t doing either of those things right now. Along with the rest of us, you set it up to improve your visibility and to network with other researchers. Like 1.9 million other academics, you’ve got a LinkedIn profile.
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